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Historically, the European Union has a number of barriers that make it a special and very difficult territory for selling and marketing online.

This is due, among other factors, to the regulatory differences that exist; although the EU has certain directives that are standardized among the ...

The United States is a nation that has by far set the standard for marketing and media for quite a few decades now. The high investment by companies and organizations in advertising in the 1970s supported the growth of large corporations, agencies and other companies dedicated to digital marketing ...

Common mistakes in email marketing, learn from them!
Forgetting to work on your subscriber list
Forgetting to work on your email marketing metrics
Forgetting to test the campaign before sending
Forgetting to adjust or check campaign responsiveness
Common mistakes in email marketing, learn from ...

If there is one thing that is difficult to believe in, it is meritocracy, a concept that is so present in our reality and that every now and then becomes the topic of the moment for debate.

And more than ever, this period we are living in brings this topic to the fore, especially when it comes to ...

Have you ever thought that a singer who is always on the list of the most listened to on streaming platforms could also be a reference when it comes to Marketing? Anitta made this possible !

She may not be your type of music, but it is undeniable that the funk singer has made and is making history ...

In 2017, email marketing proved its worth as a tool once again in the eyes of small, medium and large brands.


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Email marketing trends for 2018
1. Adoption of a conversational language
2. Interactive elements
3. GDPR Compliance
Do you think these email marketing trends are being fully ...

Throughout the year, there are several important dates for online stores, as they bring a lot of traffic and an increase in sales. Therefore, it is essential to be aware of these dates and prepare your business to take advantage of the opportunities.

To help you with this planning, we have prepared ...

Knowing the metrics to evaluate an email marketing campaign is essential to measure the success of your actions. This way, you can monitor and improve your strategies. After all, if you just send emails without knowing whether they are reaching your customer or whether they are clicking on the links ...

Marketing is an essential sector for any company, as we have seen in other articles on our blog . Do you know the famous expression: “Those who do not communicate, stumble” said by the TV host Chacrinha? No phrase is more expressive than this when we talk about marketing and customer relations ...

Summer opens up a whole world of possibilities for carrying out Email Marketing campaigns and actions focused on this time of year. This post indicates what the Email Marketing calendar is for July 2021.

Email Marketing calendar for July 2021, the main events
Summer Sales Start (July 1)
Euro Cup ...