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Do up-selling and cross-selling seem like difficult and impossible names to remember or practice? Forget about your fear of learning and let's understand what these two sales terms can do for your team.

What is cross selling?
Cross selling is the English term for cross-selling, and when we are ...

To keep its doors open, operating in its market segment and with a qualified team, any company needs to generate sales, right? It is also known that marketing is a great ally in achieving these results.

However, there are specific actions that are very efficient in increasing sales conversion, such ...

Do you know what it means to nurture your company's leads? Basically, it involves maintaining a relationship with potential customers of your product or service with the aim of making a sale. It is a strategy that requires a lot of dedication, but the results are always positive.

Interested in the ...

An efficient way to increase sales conversion in your company is to focus on qualified leads, which are your potential customers that are worked on by the marketing team and later by the sales team.

In other words, they are sales opportunities for your business and if you want to know how to ...

Unlike companies that sell their products and services to end consumers, businesses that have other companies as customers have a more complex negotiation process. After all, their target audience is generally more restricted and demanding.

This is what happens in the industrial sector and, despite ...

Searching for potential customers for your industry, the so-called leads, is a digital marketing strategy that cannot be missed if the aim is to increase sales conversion.

And if you want to find out how to do this assertively, continue reading this article and learn how to create a list of leads ...

Companies that want to have a presence on social media should have a WhatsApp Business account. After all, it is a commercial profile that offers many advantages for interacting with your audience, at all stages of the sales funnel.

If you want to know how this tool fits into your business's ...

There are several reasons why consumers start a purchase in an online store and don’t complete it. But regardless of the reason, it is possible to make the sale complete.

If you have an abandoned cart in your e-commerce, continue reading this article and in the following topics learn how to recover ...

If you want your company to increase sales conversion, it is essential that you invest in the right lead generation strategies. These are efficient techniques for winning over and attracting potential customers to your business using the internet.

If you want to know everything about the subject ...

In many companies, sales do not happen immediately, even if customers are very interested in a particular product or service. This type of marketing is called complex selling and requires extra effort from sales teams.

But the flow of complex sales becomes faster with Inbound Marketing. Want to ...