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For those of you that have experience with e-marketing, then you probably know it’s not for the faint of heart. For those of you that are trying to revamp or optimize your e-marketing campaign, then you’re most likely in the throes of the same lesson. The truth is that converting leads via emails is ...

Minimalism
You might think text-only, HTML-style emails were left in the 1990s. But in today’s overstimulated world, customers yearn for a clean and simple format.

More isn’t always better. For your 2022 email marketing, try to develop your own stylistic version of minimalism.

Start by evaluating ...

Reducing spending – The American health sector is the biggest spender on the planet, and it shows: according to a 2021 Gallup poll, 77% of respondents were “dissatisfied” with the overall cost of their care.6 When used tactically, email marketing can slash administrative redundancies and simplify ...

Provide an unsubscribe option.
The unsubscribe link is the cornerstone of the emails produced in this book. Recipients should always have the option to unsubscribe from your newsletter if they are not interested. By providing an easily accessible unsubscribe link, you not only show that you respect ...