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When building a channel strategy, it's especially important to consider the differences between each channel. Adapt your content seeding strategy to the specifics of each channel. What works on Instagram won't necessarily work equally well on LinkedIn or TikTok.

A quick tip: Don't try to use all ...

A special highlight was, of course, the presentation by our colleague Sebastian Adler , who was heralded as " one of the smartest SEOs ." In his session, "Confetti and Balloons Instead of Code Cells and Data Frames," Sebastian explained how to make your SEO nerd stuff accessible to non-nerds.


SEOs ...

A special highlight was, of course, the presentation by our colleague Sebastian Adler , who was heralded as " one of the smartest SEOs ." In his session, "Confetti and Balloons Instead of Code Cells and Data Frames," Sebastian explained how to make your SEO nerd stuff accessible to non-nerds.


SEOs ...

To provide us with even better search results, Google discovered user signals some time ago. The principle behind it is simple: Every visitor to a website sends both positive and negative signals, which the search engine analyzes for quality assessment. It distinguishes between three to five classic ...

In general, knowledge of how search engines, crawlers, and websites work is essential. However, since their functionality is constantly evolving, it's particularly important in this profession to stay informed about algorithm changes and new technologies . However, it's not just about knowledge ...

Once you've mastered the basics of Pinterest, you can begin with search engine optimization. The following tips and strategies will help:

1) Quality content is king
High-quality content that genuinely interests users and is therefore seen and read prevails. Tricks like bloated content and keyword ...

A backlink audit can also provide you with important insights into broken backlinks. Ahrefs shows you links that point to you but lead to a 404 page. This means that these types of links aren't passing on any link juice to you.


Figure 3: The “Broken Backlinks” feature for claneo.com
There are two ...

Localization means adapting existing content to the target market – taking into account linguistic, cultural, and legal aspects of the respective region. Localization from an SEO perspective makes it possible to rewrite content in such a way that it can be found online and also appeals to local ...

In her talk, Chrissy talked about her secret weapon against impostor syndrome: testing. She vividly and vividly demonstrated how she approaches questions to which she suspects an answer but doesn't know, and then presented the findings of her recent tests:

All SEO-relevant content to be indexed ...

The goals of digital PR can be complex and vary depending on the campaign, approach, and format . All paths to the goal have one thing in common: the focus is exclusively on earned media. This means that potential influencers report on the project without monetary incentives and solely because of ...