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4. Email subscribers
Your email subscriber figures will tell you the number of individuals who opt in to receiving emails from your business. Email is a key aspect of many online businesses’ digital marketing efforts, so it makes sense to pay attention to how well a sign-up form is converting users ...

As human beings, we like to play, win, or just simply be entertained. Incorporating gamified popups is a fun way to enhance the user’s experience while simultaneously boosting conversions.

Lucky wheels, scratchcards, and pick-a-gift popups serve as excellent examples of gamification in marketing ...

In psychographic segmentation, you target users based on their interests, attitudes, values, and other lifestyle factors.

In the example above, we sent personalized content to individual users about weight loss because they arrived at our page after searching for related terms. We could safely ...

4. Use action-oriented copy
Make sure your CTA buttons always feature action-oriented text by using verbs like”Buy,” “Shop,” or “Get.”

An actionable text can create a sense of movement and decisiveness in your language and lead to a higher click-through rate.

CTA button text example on a landing ...

3. Streamline navigation
Navigation is another essential part of ecommerce sites—it’s how site visitors move around your ecommerce store and find the specific product or category they have in mind.

Clear navigation can make it easier for shoppers to locate what they need on your site, leading to ...

Wrapping up
In this article, we’ve shown you why it’s crucial to conduct usability testing, create a mobile-friendly website, and use personalization to create a winning user experience.

UX design principles have helped both designers of mobile apps and ecommerce store owners unlock the potential ...

Note: There’s no one-size-fits-all approach, so utilize screen sizes after knowing your breakpoints.

Standard website resolutions for mobile screens:



Want to use dynamic content to deliver personalized experiences in real time? Follow these best practices to do it right!

1. Segment your ...

Wrapping up
Micro and macro conversions are both important measures of the success of an online business. Often, they tell the same story: a site that’s experiencing low micro conversion rates will be unlikely to see many macro conversions.

When you track micro conversions alongside macro ...

10. Target last-minute shoppers and increase urgency
Focusing on last-minute shoppers and instilling a sense of urgency is another great strategy for Valentine’s Day marketing.

By employing countdown timers, limited-time offers, and express shipping options, you can ramp up the urgency and drive ...

Brands like Gymshark have carved out a niche by offering sales only twice a year. This adds an element of exclusivity that makes their brand super desirable to their target audience.

Moreover, a recurring sale creates pent-up expectations. So when it comes around, their customer base is ready to ...